VanLab Homepage10 notes
- Hero
Commit the hero to one message and one primary action
The hero pairs a lifestyle photo with a single headline, a short subline naming the two routes (DIY kits or full builds), and one orange button.
Why it matters. A first-time visitor sees what the store sells and gets one obvious next step, so attention isn't split across competing offers.
hero, headline, primary cta, homepage, first impression, lifestyle photo, value proposition
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- Social proof
Put a review-star signal inside the hero
A five-star rating mark sits directly above the hero headline, giving instant credibility before any scrolling.
Why it matters. Early proof lowers the perceived risk of a considered, high-ticket purchase right where attention is highest.
star rating, hero, trust, reviews, credibility, social proof, above the fold
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