TWICE Homepage8 notes
- Promotional messaging
Keep the shipping threshold in a slim top banner
A thin, full-width pink banner states the free-shipping threshold and that the discount applies in cart, so the offer is read before any product is seen.
Why it matters. Shoppers factor shipping cost into whether an item feels worth buying. A single line stating the threshold and when the discount applies sets expectations early without taking space from the products.
free shipping, promo banner, shipping threshold, announcement bar, top banner, discount in cart
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- Page sequence
Lead the page with a product grid straight under the header
The homepage skips a hero and opens directly on a grid of products, so the first thing a visitor sees is what they can buy.
Why it matters. For a single-brand merch store where visitors arrive knowing what they want, putting products first shortens the path to purchase. The trade-off is that there is no brand or value message ahead of the grid.
homepage, product grid, no hero, merch store, first screen, product first, layout
See the step-by-step implementation with Pro
