Solawave Homepage14 notes
- Hero
Hero commits to one outcome and one offer
The hero pairs a single outcome headline with one dominant filled offer button and a quieter outlined quiz button, so the visitor's first decision is clear.
Why it matters. A first-time visitor gets the benefit, the credibility cue and the next step without hunting. A clear primary and secondary action hierarchy keeps attention from splitting.
hero, homepage hero, primary cta, headline, first impression, above the fold, button hierarchy
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- Value propositions
Put a slim value-proposition strip directly under the hero
A single row of four short trust claims sits immediately beneath the hero, so credibility is established before the shopper scrolls into products.
Why it matters. Short claims are scannable in a glance and reassure shoppers at the moment they decide whether to keep reading. Placing them right under the hero keeps them in the first view.
trust strip, value propositions, benefits bar, credibility, homepage, guarantees, badges
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