Color meaning

Plum

Introducing Plum (#6A1B4D), a deep, wine-dark purple shade. Its moody richness gives storefronts and product pages a sense of indulgence and refinement, while its low brightness makes it an anchoring choice for headers, footers, and packaging where you want a luxurious, grounded backdrop.

#6A1B4DHSL 322, 59%, 26%

Plum code conversions

HEX
#6A1B4D
RGB
rgb(106, 27, 77)
HSL
hsl(322, 59%, 26%)
HSB
hsb(322, 75%, 42%)
CMYK
cmyk(0%, 75%, 27%, 58%)

Plum color harmonies

Analogous

Neighbors on the color wheel: a calm, low-contrast set that reads as one family.

Complementary

The hue directly opposite: maximum contrast for an accent that pops.

Split Complementary

The complement's two neighbors: strong contrast with less tension than a straight complement.

Triadic

Three hues evenly spaced: balanced and vivid without a single dominant color.

Tetradic

Two complementary pairs: a rich four-color scheme that needs one color to lead.

Square

Four hues evenly spaced: bold and balanced, best with one anchor and three accents.

Plum contrast

Your catchy large text

Small body copy sitting on Plum.

11.19:1White textAA passAAA pass

Your catchy large text

Small body copy sitting on Plum.

1.69:1Black textAA failAAA fail

Plum color variations

Shades

Mixed toward black: deeper steps for backgrounds and hover states.

Tints

Mixed toward white: softer steps for surfaces and disabled states.

Tones

Mixed toward gray: muted, sophisticated steps that lower the intensity.

Hues

Rotated around the wheel: related hues at the same lightness and saturation.

Related purple colors

LavenderRoyal Purple

Plum: frequently asked

What color is Plum?

Plum (#6A1B4D) is a dark purple with a warm magenta undertone, named for the fruit it resembles. In e-commerce interfaces it reads as rich and mature, sitting between a deep burgundy red and a cooler royal purple.

What is the meaning of Plum?

Plum signals indulgence, depth, and quiet luxury. Brands reach for it when they want customers to feel a sense of richness and occasion, a convention common in beauty, confectionery, and premium wine or spirits stores.

How do I use Plum (#6A1B4D) in e-commerce design?

Use Plum for headers, footers, hero backgrounds, and packaging where you want a deep, upscale foundation, and pair it with cream, gold, or white for legible, elegant contrast. Reserve brighter accents for CTAs, since Plum works best as a grounding backdrop rather than a high-visibility call to action.

Using Plum color codes

Copy Plum (#6A1B4D) in HEX, RGB, HSL, HSB, and CMYK below to match it consistently across your web store, mobile app, and printed packaging.

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