Color meaning

Jet Black

Introducing Jet Black (#0B0B0B), a dense, near-absolute black with a flat, matte depth. Its maximal darkness makes it the boldest structural color in a store, defining high-contrast headers, hero sections, and type for a stark, luxury feel. That intensity gives fashion and premium brands a confident, uncompromising base.

#0B0B0BHSL 0, 0%, 4%

Jet Black code conversions

HEX
#0B0B0B
RGB
rgb(11, 11, 11)
HSL
hsl(0, 0%, 4%)
HSB
hsb(0, 0%, 4%)
CMYK
cmyk(0%, 0%, 0%, 96%)

Jet Black color harmonies

Analogous

Neighbors on the color wheel: a calm, low-contrast set that reads as one family.

Complementary

The hue directly opposite: maximum contrast for an accent that pops.

Split Complementary

The complement's two neighbors: strong contrast with less tension than a straight complement.

Triadic

Three hues evenly spaced: balanced and vivid without a single dominant color.

Tetradic

Two complementary pairs: a rich four-color scheme that needs one color to lead.

Square

Four hues evenly spaced: bold and balanced, best with one anchor and three accents.

Jet Black contrast

Your catchy large text

Small body copy sitting on Jet Black.

19.68:1White textAA passAAA pass

Your catchy large text

Small body copy sitting on Jet Black.

1.04:1Black textAA failAAA fail

Jet Black color variations

Shades

Mixed toward black: deeper steps for backgrounds and hover states.

Tints

Mixed toward white: softer steps for surfaces and disabled states.

Tones

Mixed toward gray: muted, sophisticated steps that lower the intensity.

Hues

Rotated around the wheel: related hues at the same lightness and saturation.

Brands that use colors like Jet Black

Matched by color distance against real palettes extracted from live storefronts.

Faherty
#0c0d0c
Reebok
#070907
Gymshark
#0a0707
Brooklinen
#0c0807
Puma
#1a1a1a
Allbirds
#222121
Rothy's
#252426
Vineyard Vines
#082041

Related neutral colors

CharcoalSlate GrayCreamOff White

Jet Black: frequently asked

What color is Jet Black?

Jet Black (#0B0B0B) is an extremely dark neutral, effectively black with only a trace of lift. In e-commerce interfaces it reads as the deepest ink available, sitting just below charcoal in brightness.

What is the meaning of Jet Black?

Jet Black signals luxury, authority, and precision. Brands reach for it when they want customers to feel a bold, high-end confidence while browsing, common across fashion, tech, and premium product stores.

How do I use Jet Black (#0B0B0B) in e-commerce design?

Use Jet Black for hero backgrounds, headers, footers, and heavy display type where maximum contrast drives a dramatic, luxury tone. Pair it with off-white or cream surfaces to rest the eye, since large black fills can overwhelm dense product pages.

Using Jet Black color codes

Copy Jet Black (#0B0B0B) in HEX, RGB, HSL, HSB, and CMYK below to match it across your web store, mobile app, and packaging.

Colors are just the start

See these colors at work in real, looping storefront captures. The whole library is free to browse.

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