Color meaning

Crimson

Introducing Crimson (#A6192E), a deep, blue-leaning red shade. Its restrained intensity gives storefronts and product pages a sense of heritage and confidence, while its strong contrast against white makes it a dependable choice for sale badges, clearance flags, and add-to-cart buttons that need to feel decisive rather than loud.

#A6192EHSL 351, 74%, 37%

Crimson code conversions

HEX
#A6192E
RGB
rgb(166, 25, 46)
HSL
hsl(351, 74%, 37%)
HSB
hsb(351, 85%, 65%)
CMYK
cmyk(0%, 85%, 72%, 35%)

Crimson color harmonies

Analogous

Neighbors on the color wheel: a calm, low-contrast set that reads as one family.

Complementary

The hue directly opposite: maximum contrast for an accent that pops.

Split Complementary

The complement's two neighbors: strong contrast with less tension than a straight complement.

Triadic

Three hues evenly spaced: balanced and vivid without a single dominant color.

Tetradic

Two complementary pairs: a rich four-color scheme that needs one color to lead.

Square

Four hues evenly spaced: bold and balanced, best with one anchor and three accents.

Crimson contrast

Your catchy large text

Small body copy sitting on Crimson.

7.5:1White textAA passAAA pass

Your catchy large text

Small body copy sitting on Crimson.

2.52:1Black textAA failAAA fail

Crimson color variations

Shades

Mixed toward black: deeper steps for backgrounds and hover states.

Tints

Mixed toward white: softer steps for surfaces and disabled states.

Tones

Mixed toward gray: muted, sophisticated steps that lower the intensity.

Hues

Rotated around the wheel: related hues at the same lightness and saturation.

Brands that use colors like Crimson

Matched by color distance against real palettes extracted from live storefronts.

Puma
#cc192b

Related red colors

True RedCoral

Crimson: frequently asked

What color is Crimson?

Crimson (#A6192E) is a dark, slightly cool red with a hint of blue in its undertone. In e-commerce interfaces it reads as serious and grounded, sitting between a bright true red and a wine-dark plum.

What is the meaning of Crimson?

Crimson signals authority, urgency, and premium quality all at once. Brands reach for it when they want customers to feel a confident pull toward a limited offer or a flagship product at the point of browse and checkout.

How do I use Crimson (#A6192E) in e-commerce design?

Use Crimson for primary CTAs, price drops, and category headers where you want weight without brightness, and pair it with off-white or light gray to keep text legible. Reserve it for the one action per screen that should command attention, not for large background fills.

Using Crimson color codes

Copy Crimson (#A6192E) in HEX, RGB, HSL, HSB, and CMYK below to match it consistently across your web store, mobile app, and printed packaging.

Colors are just the start

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